Blog
Notes from inside the channel.
Plain-spoken pieces on Amazon strategy, channel control, and what actually works for healthcare and consumer health brands.
Distributor vs agency vs in-house: which Amazon model fits your brand
Most healthcare brands end up in one of three models on Amazon. Each one looks reasonable on paper. Each one fails in a different way. Here is what to actually weigh, and the model we built to solve all three.
May 12, 2025
The hidden costs of selling on Amazon that most brands miss
Referral fees are the obvious line item. The real margin leak is everywhere else.
April 28, 2025
Unauthorized sellers: where they come from and how to actually shut them down
Cease and desist letters are not a strategy. Here is what works, in order.
April 10, 2025
What MAP enforcement actually looks like on Amazon
A MAP policy on a PDF does nothing. Enforcement is a process, and most brands skip the steps that matter.
March 22, 2025
Why an Amazon agency retainer is the wrong model for most healthcare brands
Retainers reward activity, not outcomes. For brands with regulated catalogs, the misalignment gets expensive fast.
March 5, 2025