2P · Wholesale Retail Partner
2P Provider — A distributor that runs your Amazon business for you.
BAE Distribution is a 2P Wholesale Retail Partner. We buy your product, own the Amazon channel, and operate it like a full-service agency for healthcare and beauty brands — without the agency invoice.
The problem
Amazon is messy. For healthcare and beauty brands, it's worse.
The same channel that drives growth also creates regulatory and brand risk you can't see from the inside.
Unauthorized sellers
Rogue sellers list your products with the wrong sizes, images, and claims — and you have no visibility into who they are.
MAP violations
Pricing slides downward across the channel and there's no consistent enforcement to bring it back.
Broken listings
Outdated copy, wrong imagery, missing variations. For a regulated catalog, that's a liability, not a typo.
Agency retainers
A monthly invoice that grows whether sales do or not, and incentives that drift away from yours.
Our model
We purchase product. Then we run the channel.
We buy from you like a traditional distributor would. The difference: we operate the entire Amazon channel on your behalf, branded the way you want it, not the way we want it.
You get a full Amazon agency, included.
The 2P Wholesale Retail Partner model
One Partner. Zero Fees. Fully Aligned.
The 2P model flips the traditional agency relationship on its head. Instead of paying for services, you get a partner who invests in your success.
- 1
We Partner With You
We learn your brand, your products, and your goals. Together, we define what success looks like and build a roadmap to get there.
- 2
We Buy Your Inventory
We place wholesale purchase orders and take on the inventory risk. You get predictable revenue without tying up capital in Amazon stock.
- 3
We Manage Amazon End-to-End
Listings, content, advertising, pricing, logistics, compliance — we handle every detail of your Amazon presence so you don't have to.
- 4
We Optimize for Growth
We monitor performance daily, refine campaigns, remove unauthorized sellers, and find new opportunities to expand your market share.
- 5
You Focus on Your Brand
With Amazon running smoothly and wholesale revenue flowing in, you can put your energy where it matters most — product development and brand building.
How we're different
Not a traditional agency.
Case study
How Eloquest Healthcare regained control of their Amazon channel.
More than 30 unauthorized sellers, rogue ASINs with inaccurate medical information, and no visibility. We took over the channel and locked it down.
Recent articles
From the blog
Strategy
Distributor vs agency vs in-house: which Amazon model fits your brand
Most healthcare brands end up in one of three models on Amazon. Each one looks reasonable on paper. Each one fails in a different way. Here is what to actually weigh, and the model we built to solve all three.
Operations
The hidden costs of selling on Amazon that most brands miss
Referral fees are the obvious line item. The real margin leak is everywhere else.
Channel control
Unauthorized sellers: where they come from and how to actually shut them down
Cease and desist letters are not a strategy. Here is what works, in order.